DIGITAL MARKETING HEAD
Roles and Responsibilities:
Designing and implementing digital strategy as part of the company’s broader business and marketing plans, building affinity and leading demand generation.
Liaising with senior management to draw up, marketing innovation strategy set corporate goals and maximize budget value.
Liaising with third parties like digital agencies and software vendors to optimize channels, lead gen, bidding and targeting strategies.
Researching and analyzing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts
Building and leading the digital team to plan, create and implement a comprehensive commas and social media strategy to increase reach, number of followers and engagement, and ultimately to drive revenue.
Designing campaign, content and video strategies that transmit the organization’s goals and objectives together with the Marketing team.
Upgrading the organization’s digital capabilities with key stakeholders, as well as implementing best practice social media and digital marketing trends for profitable growth.
Planning and leading team building/recruitment strategies. Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO.
Supervising and managing all digital activities including websites, e-commerce, and social media.
Monitoring and interpreting digital analytics.
Generating and presenting digital marketing reports and analyses for feedback.